Project title
Description of initiative
Magic Moments was a test experience conducted with the Cuneo Healthcare Authority (Italy) which investigated the impact of aesthetic experience (visiting a cultural attraction – the cupola of the Sanctuary of Vicoforte, Italy) by using two instruments: one on the reducing stress (production of cortisol levels) and one on the increase of perceived wellbeing. A sample of 100 participants were administered a structured questionnaire on their subjective wellbeing and a saliva sample was taken to measure the level of cortisol before and after the visit.
Further information on the initiative
Themes: Culture and...
Keywords
Target group
Cultural field
Timeframe
Results, benefits, impact and lessons learnt
Participants reported on average a 40% increase in well-being and showed a 60% reduction in cortisol levels (far below the reduction normally associated with circadian rhythms) with a potential impact on the individual’s physical and mental health.