Project title
#ComparteCultura | UNESCO campaña de comunicación
Description of initiative
In the pandemic context, UNESCO has launched the #ShareCulture and #ShareOurHeritage communication campaigns, which promotes virtual access to world heritage sites and even to practices linked to the knowledge of living cultural heritage or intangible heritage of the communities around these sites. Through an alliance with the Ministry of Culture and Sports of Guatemala, these campaigns are promoted, as well as the different activities of artistic and cultural expression that are broadcast daily online, with the aim of supporting more people to have knowledge and access to these important cultural activities.
Further information on the initiative
Themes: Culture and...
Individual well-being
Keywords
cultural heritage, virtual access, digital consumption, communication campaign, awareness
Target group
Not targeted to a specific group
Cultural field
Heritage | Multimedia, new media, digital | Visual arts
Timeframe
2020
- 2020
Sources of funding
UNESCO
Results, benefits, impact and lessons learnt
-
Organizer(s)
Ministry of Culture and Sports of Guatemala
Guatemala
Public / State
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Other