Project title
Description of initiative
Cluj Cultural Centre proposed a pilot project - Culture Pill for Well-being – an online platform that assesses the emotional state and offers customized cultural recommendations. The recommendations selected by a team of curators were adapted to the emotional states of the participants and included music, literature, film, visual arts and theatre. This programme also aimed to measure the impact of the cultural recommendations on people’s emotional states.
From October to December 2021, through online communication actions, people were encouraged to access the platform and to fill in the online form in order to receive customized cultural recommendations by email. During this period, 1200 people accessed the platform and 599 enthusiasts filled in the form and received specific cultural content to be consumed. At the end of this period, all participants received another online form which evaluated their state and emotions after the consumption, and also investigated the relevance of the cultural content and future directions for platform development. The post consumption form was filled in by 64 participants who initially engaged in the programme.
Further information on the initiative
Themes: Culture and...
Keywords
Target group
Cultural field
Timeframe
Sources of funding
Results, benefits, impact and lessons learnt
Culture Pill for Well-being results:
- Most of the participants in the programme were women – 81.47%.
- The platform was most frequently accessed by young people aged between 19-24 (22.87%) and 36-45 (27.05%), but a wide spectrum of ages was identified within the participants.
- Top preferences for the type of cultural content asked for recommendations: 1) literature (27.47%), 2) film (26.64%), 3) music (19.91%), 4) visual arts (13.56% ) and 5) theater / dance (12.62%).
- Out of the 599 participants who benefited from the Culture Pill for Well-being programme: 13.69% felt very well, 49.75% felt good, 4.67% neutral, 29.55% felt bad and only 2.34% felt very bad.