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Description of initiative
Tickets for Good is an open ticketing platform, allowing ticket buyers to give optional charity donations with each ticket sale. They have developed their brand to offer free tickets to their users through an exclusive ticketing platform, connecting live event partners across the UK with the people who need live entertainment the most.
Tickets for Good's pilot project, The Ticket Bank, trialled the delivery of free tickets to charity workers, volunteers, and service users across the UK. This programme engaged thousands of charities in attending live events. Tickets for Good then conducted a wellbeing study with participants, asking questions about their happiness, mental wellbeing, anxiety levels, and sense of having something to look forward to. This early study indicated positive results for those attending events, especially those who would not have otherwise been able to, due to financial or other barriers. During the Covid-19 pandemic, Tickets for Good then established the NHS platform, creating a closed online platform allowing verified NHS workers to book free tickets for events, donated by event organisers. Now with over 70,000 NHS workers signed up, Tickets for Good collect positive impact data in partnership with events organisers, and are now looking to establish a larger scale study into the impact on audience wellbeing of live event attendance.
Themes: Culture and...
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Results, benefits, impact and lessons learnt
The result is an ongoing, large-scale opportunity to understand the impact of live events on a core group in society: healthcare workers. Tickets for Good's NHS platform has 70,000 NHS workers, who can access free tickets to live events across the UK.
The initial well-being study in partnership with LifePsychol found that participants reported their sense of satisfaction with life, and participation in their communities, as well as overall mental well-being, as being higher than prior to being offered free tickets for a live event. The next stage of their work will involve larger scale research with a new approach to data collection.
They also conduct regular evaluations with users which ask them to reflect on their stress levels at work, the ways they interact with their teams, and share personal experiences of how free tickets have impacted them. They collate this information into qualitative reporting for our events partners.
The NHS platform has also enabled events producers to understand their audiences better through opt-in data collection and reporting, and to support the regeneration of live industries through filling houses with free ticket options. This has improved the overall experience of live events for all audience members and artists.