VR Days Europe (editions 2017, 2018, 2019, 2020)

VR Days Europe brings together professionals from the AV sector, technology, education and business with the following objectives: To unite the European Virtual and Augmented Reality community; To inspire creative minds and increase their capacity to develop new works with VR/AR/MR; To drive business forward and facilitate Business to Business exchanges in EuropeThe VR Days format is unique: focusing solely on VR content, bringing creators together with multiple sectors and investors to boost the content creation and business in this emerging industry. The project has a unique approach: it actively stimulates the production of quality VR content, because the success of the technology relies on content creation. Secondly, it has not only an international but also a much needed cross-sectoral focus, inviting professionals from the creative sector, health care, science, education and enterprise because VR also affects these industries. This opens up new markets and business models for the AV sector, not only across borders but also across sectors.
In addition to these 4 editions, in 2021 the project included a day dedicated to ‘Science, research and healthcare’ about the medical potential of XR. Following the WHO World Mental Health Day, ITW focused on how immersive technologies can help to beat the port-pandemic mental health crisis. How MedTech startup ecosystems like in Heidelberg embrace XR and how immersive technologies, such as those applied by the Amsterdam Skill Center, can be used to fight the projected shortfall of 18 million health workers by 2030 (WHO) and find out the latest insights on the magic combination of psychedelica and VR.