Project title
Description of initiative
wISHfUl: Ict for Smart Healthcare toUrism aims at creating a synergy between territorial tourism and healthcare offers, a real opportunity to promote a systemic approach and define a collaborative interregional network. Through a dedicated ICT platform, the territories involved in the Programme will share their health and tourist offers addressed to different target of users. This will create a coherent and integrated ecosystem inside the area, focused on the valorisation of territorial health excellences and cultural heritage that will grant to each user the definition of tour package services perfectly calibrated on their personal needs and diseases. The platform in fact has the task of combining supply and demand, in order to offer that combination of carefully measured services for the health needs of the users.
Further information on the initiative
Themes: Culture and...
Keywords
Target group
Cultural field
Budget
Timeframe
Sources of funding
Results, benefits, impact and lessons learnt
The main result expected from wISHfUl is to strengthen local accessibility and create an effective and coherent system of services for tourists with special needs, improving connectivity and creating new synergies between the tourist and medical structures of the Region.
Achievements:
- Interregional healthcare tourist network: Health Tourism is the opportunity to combine health services with a holiday. The advantage lies in the possibility of using the most advanced medical technology, the most specialised staff, efficient organisations with the shortest possible timeframe, and combining health, well-being and relaxation in a single experience. Medical treatments that do not require long hospital stays make it possible to enjoy a period of relaxation in accommodation facilities and in tailor-made itineraries, where one can come into contact with nature, culture and customs of the places visited. The project aims to propose routes that are designed to be tailor-made for chronic illnesses.
- Valorization of a historical site in Maglie (Italy): The intervention has taken into account the peculiarities of the project, creating a path designed to combine health, wellness and relaxation in a single experience.
- Cross Border touristic routes solutions: One of the wISHfUl (Ict for Smart Healthcare toUrism) project outputs is the Web Platform. This platform is an innovative instrument that supports smart and accessible tourism, especially tourists with specific needs (chronic patients and people with disabilities). The platform, in fact, can provide facilitated access and tailored solutions based on the needs and expectations of the tourists with specific needs, thus increasing the accessibility of the touristic offer. By rendering the natural and cultural assets more accessible and integrated, the platform can improve their attractiveness.