City of Oulu

In the Cultural Experience Guides project, the organizers create new kinds of business opportunities and work in the intersection of culture, nature sites and tourism. This will create new jobs for artists and cultural workers who are unemployed, at risk of being unemployed, underemployed or repetitively unemployed, fully employed or entrepreneurs.
They are creating a transformative cultural tourism operating model and a network of agents to help tourists find new experiences in Northern Ostrobothnia. They also use the operating model to produce cultural experiences for vulnerable target groups for example in care institutions, public spaces and homes, also digitally if necessary.