National Association of Creative and Cultural Industries

The National Association of Creative and Cultural Industries (NKIKIA) implemented the project “Cultural Impact and Communication Opportunities”, which aimed to increase the awareness of the importance of culture in Lithuanian society. As NKIKIA noticed that there is a great lack of awareness in Lithuanian society about the value created by culture for the country's economy, health care system and education, with this project it sought to raise the prestige of creative activity and increase the perception of added value in society. During the project, NKIKIA prepared guidelines for a cultural value communication strategy for Lithuanian culture and art creators, initiated discussions with representatives of Lithuanian cultural and art organizations and associations with Lithuanian politicians, and brought together intersectoral working groups of experts in the creative and cultural industries.

From 2016 The National Association of the Creative and Cultural Industries holds an annual cultural forum, a public and meaningful demonstration of dialogue and collaboration between policy makers and experts in the CCI sector. The Forum aims at promoting dialogue and cooperation between professionals and policy makers in the creative and cultural industries. The edition from 2020 of the Culture and Well-being Forum discussed the CCI's contribution to the country's prosperity, provided an analysis of the country's situation, assessed progress, outlined future perspectives, and discussed topics: culture and well-being, culture and health, culture and economy, culture and image. The Forum aimed to tackle diverse topics such as the way in which culture could help to create social connections, innovations and novel ways to solve social problems. The panelists analyzed processes, case studies or best practices from around the world. Finally, this was an opportunity to formulate questions towards the authorities.